CLIENT: Orthomed GmbH
CITY: Munich
SIZE: 180 sqm
PHOTOS: Jens Pfisterer
OUR SERVICES: strategy, design, interior fittings, furnishings, fullservice, lighting design

The new Fina & Liv concept store in Munich casts aside conventional notions of a medical equipment supplier. Sober sterility gives way to a genuinely pleasant atmosphere. The store is reminiscent of a fashion boutique in the way it radiates beauty, femininity and strength, while also meeting the specific needs of customers searching for and finding expert advice during and after cancer treatment. Sensitive products such as breast prostheses, compression socks and wigs are confidently displayed here in our windows and around the approximately 180 m² space.

The room is friendly with an open design, but also offers a space for refuge: Circular soundproof curtains can be drawn to form generous dressing rooms that, if required, create a private space for advice, adjustment, and fitting.


Well-organised product walls and neat presentation encourage customers to discover and get to know our range. The shopping experience is enhanced by wellness and beauty accessories that intentionally take the focus off certain areas, giving women a feeling of appreciation and at the same time normality.


Shades of pink, green and copper envelop the store in a velvet atmosphere, which is further emphasised by the wallpapers with their generous floral motives. The clean lines of the furniture, tiles at the checkout, and graphic designs on parts of the walls add a modern touch that rounds off the general impression. Fina & Liv translates the idea of a new attitude to life into a subtle store design.