The new “place to be”: it’s a great place to be. Experience fashion, explore materials, enjoy a coffee. The concept store in Balingen is a place that invites you to discover and linger. A place that inspires and surprises. On 800 square meters, selected fashion meets purist interior design, freshly roasted coffee and cool beats. There is something to discover in every corner: from art objects and lifestyle products to freshly mixed drinks.
The creative act: a complete conversion and an open concept that facilitates encounters. The concept store combines purist, urban design with innovative ideas, exclusivity with nonchalance and people with each other.
The gate made of black perforated sheet metal in the entrance area already gives an idea of the spectacle that awaits inside. The translucency has been deliberately played with here. Inside, the purist, urban flair can be felt everywhere. The exposed pipes, the exposed concrete walls, the rough pillars and the screed floor all contribute to this. Purposefully placed gold elements provide soft, warm accents. Skillfully combined, the shiny materials and rough structures form a symbiosis.
Round islands for browsing provide structure and offer a stage for exquisite products. Charming treasures are hidden everywhere, just waiting to be discovered. A special island: the DJ booth, which provides the soundtrack to the shopping experience. The centerpiece of the concept store is undoubtedly the decadent bar. A lamp made of countless gold chains triumphs above it, skillfully contrasting with the purist urban style. Guests enjoy sparkling gin creations or fresh coffee here. It quickly becomes clear: you want to stay here! Preferably forever. Back here tomorrow?
