In the middle of the pedestrian zone in Murnau: the Echter fashion store. The largest fashion store between Munich and Innsbruck. 3,200 m² of space, spread over four floors – a fit-out exactly to our caliber.
A full four months of conversion work. During ongoing operations! Floor by floor, we refurbished the store with the highest quality materials and breathed life into the design by Blocher and Partners.
Our team at Manufaktur was once again able to show what it’s made of when it came to the interior design measures. The concept, which is based on the diverse nature in Murnau, comes into its own with many wooden elements. The natural back walls of the goods are a particular eye-catcher. The long wooden counter also makes a statement and acts as an anchor on the large sales floor.
Almost every shade in the color palette can be found in the store. However, they are skillfully coordinated – supposed opposites harmonize. The special feature of the colorful store concept is certainly the marketplace areas, which reinterpret and skillfully loosen up the traditional main departments. The areas stand out visually from the rest of the space thanks to colorful carpeting and a slatted wooden ceiling.
Echter has nevertheless remained authentic. Despite the 360° rollout, the 120-year-old “Echter culture” has been preserved and can be felt in every corner. Simply genuine Echter.
