And we want as many of these rooms as possible
We burn for tangible design and genuine materials.
We are on the ball, courageous, sometimes cheeky but always honest.
We want the best. For everyone.
The best businesses are the ones created with passion. That’s nothing new, but it’s true. We only do things with passion…. It’s what motivates us. We design, plan, fiddle, screw, swear and saw, and we do all that with passion. True to our motto: Identity, handcrafted.
Passion was also in abundunce back in December. Not quite six weeks before the Euroshop, the biggest and most important trade fair in our industry. Six months prior we had started to plan our own trade fair presentation and got more and more entangled with the complicated planning of it. A computer-generated shelf that turns around its own axis – that was the idea, though it seemed impossible to build. Until one day things didn’t feel right any more. Veto. That’s not us. That’s not authentic.
Without further ado we crumpled up all the plans, sketches and calculations and developed a new idea: an old hut, weather-beaten and deformed by the wind. Straightaway we had a plan for the weekend: out into the fields and woods, in search of the right cabin. We found what we were looking for in the back country of Lake Constance, not that far from where we live. Two days later we started to dismantle the hut – first the few remaining roof tiles, then the beams and then, one by one, the individual boards.r.
That was our fair stand: the hut itself and all around it a simple setting covered with a black mesh. It couldn’t be any easier and it couldn’t be more authentic. Wow, the bar is set very high! What to do at the next show?
We decided to go for an old public bus converted into coffee bar and to be placed outside the exhibition area. And again, we had to design, plan, fiddle, screw, swear and saw, and we do all that with passion. Wooden fittings, wood burner and a coffee machine. Check. 100% genuine, 100% Knolauch
Those are the projects that are the most fun for us. That is where we thrive. The projects that allow you to follow with your gut instinct. When you believe in what you do, when you’re backed by experience and expertise, when the result is genuine and the customer – a brand, a fashion or sports retailer, a catering outlet, a company or a private builder-owner – can identify with the architecture and the furnishings. Identity, handcrafted.