“Sport is motion” – this is the main idea behind the 3,500 m² sales hall and the resulting dynamic is perceptible everywhere: wooden rips arranged in a circle symbolise the suction effect of a wind tunnel, the path that guides you throught the hall in many interlinked semicircles, is presented as an interactive guide system, turbine-like roofs mark the event areas, red lacquered high heels carry sports shoes, huge blades of grass and butterflies define the hiking area.
Customers are guided through the sales hall along what looks like a fitness trail. Along the way, you can visit the various sports areas: running and hiking, skiing and snowboarding, as well as the 100 m² kids’ corner. Because the hall itself has no windows, there are individual indoor shop windows that to present the goods. A special highlight are the two running and skiing simulators with real films!
