“The customer’s wish: a concept store that is so special that it is mentioned as a highlight in every travel guide for Innsbruck. It was immediately clear that there had to be more than just shopping in the new store for Petera.” – Ramona Uhl, interior designer, interdisciplinary interior design
Fashion events, readings, live music, freshly mixed beats: the new Petera store, an institution in Innsbruck, is not just about shopping for fashion and other products. This store is alive. Of brands and products of current and timeless fashion. A shopping experience that is unparalleled among Tyrolean retailers. A concept store with a retail design and concept that can only be found in the big stores of this world. Berlin or New York? No, Innsbruck!
In addition to the changing program of events, one meeting point remains constant. The five-meter-long community table made of green marble with a wonderful feel. This is where people meet for a cup of coffee, a glass of champagne, workshops or to work on their laptops.
The historic building with its cross vaults has been transformed into a 300 square meter concept store with a bright, welcoming atmosphere. The retail design is modern yet cozy. The store shines in
aluminum look. The walls in a soft champagne tone. Purposefully used elements made of light, veneered ash bring warmth to the ambience.
The motto of the concept store in Innsbruck: Stage! The first stage feeling is provided by the entrance area, which welcomes customers as if they were on a stage. Another highlight is the fitting area with VIP area and large salon booths. Shopping here feels a bit like a Hollywood movie.
Before the first draft, there was an inspiration tour with our retail expert and trend scout Alex Gehle. Alex guided our Petera customers through the hippest concept stores and stores in Berlin. So it’s no wonder that the new retail design for Petera also brings a little Berlin style to Innsbruck.
By the way: the store check was no exception. We offer this consulting format to customers from all sectors, including retail, gastronomy, hotels and offices.
