On around 150 square metres spanning two floors, the centrally located store at the Marktstätte in Constance shows the complete brand world of Mey, including fine lingerie and high-quality daywear and nightwear for women and men. The new store concept is characterized by fine materials and warm colours. A modern and high-quality interior space with a pleasant atmosphere. A place that reflects the brand’s high quality standards, creates the right setting for the products and encourages customers to linger and relax.
The colour scheme focuses on elegant and warm earthy tones like grey, brown and beige. Different shades and materials indicate the ladies’ and men’s sections and differentiate between the different collection’s elements like lingerie, daywear and nightwear. While the women’s area upstairs has been designed using light and soft velvet, the men’s area on the ground floor features darker shades as well as contrasting and coarser structured fabrics. The harmonious interplay of different textures and surfaces is an important element of the store concept. Powder-coated metal and elegant velvet is juxtaposed with high-quality Emperador marble, structured with flowing fabrics and quality oak parquet with elegant carpets.
Mey stands for innovation, quality and attention to detail. This is reflected in the collections as well as in the store design and the integrated service concept. The spacious changing rooms, for example, feature bells to call the store staff if customers need advice. A touch screen on the ground floor gives customers direct access to Mey’s online shop. Items not currently available can be ordered for customers quickly and easily through Mey’s B2B online shop. The new tool successfully combines in-store and online shopping, thus creating a new holistic service experience.
