As soon as you enter the MCM shop in Berlin you feel as if transported to Asia. A little bit of Shanghai, a little bit of Taipei and quite a lot of Seoul. Perhaps a little bit of Berlin is shining through too? Neon, paint and gold leaf are interspersed with black steel, concrete and antique mirrors.
In the trendy capital, the bag label from Munich exudes an air of confidence. The design has been specially tailored to Berlin, and only parts of it remind you of the comparatively sedate architecture in Frankfurt. We created both spaces, and both reflect the character of the city they’re in.
And incidentally: the diamond theme of the MCM logo is based on a French card game and stands for values, strength and tradition.