home of identity | KNOBLAUCH

home of identity Headquarter in Markdorf der Konrad Knoblauch GmbH

Welcome to KNOBLAUCH: Our home of identity

home of identity | KNOBLAUCH

  • Client: Konrad Knoblauch GmbH
  • Location: Markdorf
  • Size: 1500 sqm
  • Photos: Angela Lamprecht | www.lamprecht.biz

Anyone who has ever visited the KNOBLAUCH headquarters in Markdorf knows that here, aesthetics in interior design are not just preached, but put into practice. ‘We want to show our customers what’s possible in the office sector and provide our staff with a really great working environment,’ explains managing director and owner Jürgen Zahn. Et voilà! This is how the former office shop café has been transformed into a new office – the home of identity.

Eingang vom home of identity in Markdorf

Flexible spaces and quiet areas

It was designed by our interior designers Antje and Luisa. And as is usually the case with in-house projects: they are the most challenging of all. “When the users are your own colleagues, you naturally want to do a particularly good job,” says Luisa. The focus of the refurbishment was, on the one hand, on creating flexible spaces needed for events and workshops, and on the other hand, on providing more quiet spaces for focused work and online meetings. “We also wanted to showcase the KNOBI spirit even more strongly through a sense of openness and transparency,” says Luisa.

The Sample Studio as an Experience Space

To make all this possible, the ground floor was first refurbished. Here, where the shop once stood, the Interdisciplinary Design department has now found a new home. Anyone entering the home of identity is given a warm welcome – and, peering through the green plant wall, immediately catches a glimpse of the sample studio, KNOBLAUCH’s newly designed materials warehouse, where there is plenty to see and touch.

"Especially in the digital age, our customers love to explore materials and textures."

- Jürgen Zahn

In our showroom, we present a curated selection of:

  • Tiles and ceramic surfaces
  • Wood and veneers
  • Flooring such as parquet, vinyl, cork and more
  • Natural stone and mineral materials
  • Sustainable and innovative materials
  • Fabrics, carpets and upholstery

The showroom has been deliberately designed as a space for tactile exploration. Our clients use the space for inspiration, material sampling and concept development in the fields of interior design, hospitality and office design. Just recently, a client spontaneously spent half a day in the showroom, simply to be inspired by new patterns, colours and materials. What makes it special: the showroom was built entirely from existing furniture – re:used and re:cycled, in other words.

"For the showroom, we refurbished some old furniture and colour-coordinated it with the new interior design scheme."

– Antje Uebele

Upper floor: café bar and workspace in one

The upper floor features a tried-and-tested eye-catcher: the white-tiled café bar, a social hub and meeting place where customers, guests and staff alike can enjoy their beloved espresso. Flexible seating areas allow for a variety of uses: Here, a comfortable sofa for private conversations; there, a long conference table for meetings – a stylish mix of design classics, vintage furniture and the latest must-haves. The highlight: the atrium – an area separated by a delicate curtain with a view of the olive tree. A wonderful place for meetings, but also for a coffee break.

Multifunctional event and collaboration space

‘Freiraum’ is the name of the multifunctional space on the upper floor, opposite the café bar. “We stand for genuine collaboration – with customers, suppliers and staff,” says Jürgen. And that’s exactly what requires space. Space for collaboration, meetings, events and genuine cooperation. This is where client meetings, workshops and design sprints take place, as well as after-work and networking events, exhibitions and frequent visits from school and university students.

Biophilic design: architecture in harmony with nature

The entire interior design concept follows the principles of biophilic design – a design approach that deliberately integrates nature into architecture and working environments.

Key elements include:

  • a two-storey green plant wall and numerous other plants throughout the space
  • natural materials such as wood and stone
  • generous window fronts to maximise natural light
  • the courtyard for natural lighting
  • flowing fabrics and organic forms
  • harmonious and natural colour tones
  • transparent glass surfaces offering a view into the production area
  • sufficient quiet spaces for focused work

A stress-reducing working environment

Where light, colour, materials and organic forms complement one another, a stress-reducing working environment is created that fosters creativity, concentration and collaboration. At the same time, there are plenty of quiet spaces for private conversations, video calls, or simply to relax. In the “Auszeit” room, our staff find a relaxed space for a short yoga session, a few stretching exercises or even a quick power nap. To suit this, there is a comfortable sofa, carpeted flooring, wall bars and several foam rollers. The home of identity is more than just an office; it is a living space for wonderful collaboration.

"Biophilic design has been proven to enhance well-being and productivity – particularly in modern working environments and hybrid office setups."

- Antje Uebele
Would you like to visit us in Markdorf at home of identity and find out more about our office concept? If so, please get in touch!
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