In the 1950s in New Zealand a few men got together to sell fish. So far, there is nothing unusual about this. However, their idea was to only sell top quality fish. This principle has reaped rewards and continues to be the company philosophy of Lee Fish to this day: respect for and in harmony with nature, the sea, the fish and the fishermen is their top priority.
Today, Lee Fish is an international company with branches in New Zealand, Australia, Europe, Asia and the US and sells products from partners in Australia, Japan, the Philippines, the Maldives, Malaysia and Sri Lanka. The El Pescador fish market in Sihlbrugg in Switzerland is part of the Lee Fish group.
El Pescador is much more than just an ordinary fish shop. It includes a shop, a small restaurant, and even a cookery school. El Pescador’s passion for quality fish and sustainable fishing is reflected throughout the 450-square metre shop. As soon as you enter, you will be blown over by the truly spectacular interpretation of the world of Lee Fish. The dark environment envelops the products like the depths of the oceans. Skewed reflective foil on the walls create reflections on the floor that are reminiscent of the play of the sunlight on the surface of the water. El Pescador is the Spanish word for fisherman. The English translation of the word parts Pescad and Or is golden fish. The large, almost golden illuminated ring above the central round cooling counter is a true eye-catcher. This impressive structure is complemented by large-size fish prints, smoked oak, a concrete floor and white tiles.