- Client: Stock GmbH & Co. KG
- Design: KNOBLAUCH
- Storedesign, shop fitting, fullservice café concept
New level: Trendhouse M14 in the pedestrian zone of Melle, part of the Stock fashion company which was founded in 1859, has added a whole new 365-square-metre floor. What’s more, the refurbishment of the building, which now has a floor space of 1500 square metres, only took three and a half months. The attic was converted into an unusual industrial-style loft with a separate café floor with 25 seats; here visitors can enjoy beautiful views of the city over a delicious coffee and a tasty treat.
The ground floor accommodates the young fashion area and was designed with a young target group in mind. The cool style can be summarised as strong colours, pink grids, large faces on the wallpaper and fabric-covered elements. A lounge, drinks and free WiFi complete the casual design approach.
The ground floor also offers the latest fashion trends for men. A mixture of intricate shelf elements with solid-looking back panels, simple angular cubes and tables, old furniture and vintage decorative items such as a jukebox, cinema seats and a workbench, create a confident masculine ambience. The cash desk made of old drawer fronts painted white lends a playful accent to the masculine setting.
The ladies’ area on the first floor was given a more unified appearance and is now less busy looking. The number of shop-in-shops was reduced and the individual brands were merged to create a modern mainstream world. The Opus, Someday and Marc O’Polo brands were combined on the mezzanine level to create a modern confident area.
The top floor was extended by an additional floor and is connected to part of the existing roof. The beams of the old roof structure were exposed and together with the parquet wood panelling, which runs from the floor and the side walls all the way up to the roof top, create a clearly defined area for denim goods. Dark shelves full of jeans extend across the entire gable wall. In addition, the tone is set by grey concrete tiles and white walls and ceilings. The herringbone elements used on some of the wall panels and the angles of the veneer of the furniture in the centre of the room echo the room contours. Antique brass bars and the washed-out black steel surfaces of the tables form a harmonious link to the coarser denim area. This creates an industrial loft style with a unique character.
The new Stockwerk café stretches along the large window front and overlooks the city. The striking counter made of annealed steel and lasered illuminated logo immediately catches the eye. The combination of glass elements, a granite worktop, mosaic tiles, various fabrics and whitewashed oak walls create a cosy overall ambience that invites visitors to the M14 to linger. The café was designed as a complete full-service package including the coffee machine with accessories, electrical appliances, seating furniture, lifestyle accessories and selected food and drink. Seasonal delicacies prepared on-site complete the offer.
Stock was founded in 1859 as a drapery shop in Wellingholzhausen; today it offers fashion for women, men and children in three fashion stores with a total sales area of over 3500m². In 2012, the 1000-square-metre fashion store “Stock. Mode in Melle” was built opposite Trendhaus M14 and also fully fitted by knoblauch. With the two shops, Stock now offers the complete range of fashion for women and men. Now in its fifth generation, the company is currently managed by its owner Raphael Stock and has 70 employees. It focuses on appealing product ranges, a nice ambience and service with personal advice.