Cookies look good enough to eat! Unfortunately not on our website, but we use them anyway. Please accept the usage of cookies and tracking pixels. OK
Cookies look good enough to eat! Unfortunately not on our website, but we
use them anyway. Please accept the usage of cookies and tracking pixels.
OK

ROUGH, TOUGH, DENIM: RALPH LAUREN'S SHOPPING FACTORY FOR JEANS AND CO.

CHECKBOX

  • Client: Ralph Lauren
  • Design: Ralph Lauren NY
  • 20 stores and 60 SIS each year
  • partnership since 2001

 Expertise

Ralph Lauren’s Denim & Supply label is all about denim. The range also includes striking jumpers and robust cargo pants. In keeping with the product range, the shop concept is much rougher than the American luxury brand usually is.

Brick walls, metal and black steel, rusty industrial windows. White paint and dirt (really!) give the walls a charming used look. There are coffee stains on the ceiling. Everything is super casual. The perfect cool factory style.

Our shopfitters really let off steam here in Hamburg, and we also sniffed factory air in Sylt, in Stockholm and in Berlin. We also build shops for the Polo, Blue Label, Black Label, Collection, Sports, Big & Tall, Men’s Dress, Childrenswear and Home lines of Ralph Lauren – who has has been one of our major customers for 15 years.

FURTHER PROJECTS

MARC O’POLO

LACOSTE

OPUS