- Client: Moder Kräutler
- Design: KNOBLAUCH
- Store of the day, Textilwirtschaft
“Fashion.Awareness” is a key word of Kräutlers philosophy. We took this awareness to heart and incorporated that into the planning.
The primary route leads logically from the entrance through the 500 square meters ground level. Alongside the path there are three distinctive colored cubes, which catch the client’s eyes and guide them through the store. Studies show that most of the people primary orientate themselves to the right. Kräutlers walking direction has been adapted accordingly from the entrance to the right and then counter clockwise through the store.
We were also conscious with the shop fittings: wherever possible we have used existing furnitures and upgraded with an unexpected mix of materials: so new stainless steel shelves join white cubes from the inventory. An eye-catcher is the white colored oak diagonally veneered.