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"HE WILL HIT THE BIG TIME" SAID THE PRESS TOWARDS YOUNG LACOSTE. AFTER 90 YEARS, THE NEW STORE CONCEPT IS LAUNCHED - AND WILL HIT THE BIG TIME.

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  • Client: Lacoste
  • Design: Saal3

 Expertise

This is the first space world-wide featuring the new store design. Its core is the “Polo Bar”, a five meter long white piece of furniture made of corian showcasing the legendary polo shirt in 34 different colours.

On the other side, you find the “Legacy Wall”, a homage to company founder René Lacoste. The solid block of stairs serves as presentation surface and also divides the store in two areas: premium sportswear for women and men upstairs, the younger fashion labels Lacoste Live and Lacoste Kids downstairs.

FURTHER PROJECTS

CODELLO

MARC O’POLO

OPUS