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We think it is important to accept responsibility, thereby creating an environment in which people and values can develop. Our employees and our customers are the focus of all of our contemplations and considerations. But societal and economic aspects also shape our activities.

Our employees are the best thing we have. We highly value their work and try hard to give them something in return. Modern and well-equipped workplaces are one thing – and something we consider a must for a company with a focus on design. And our bistro, where the entire team meets at lunch and where freshly prepared meals are served, is something we simply couldn’t do without. But an honest balance after seasonal peaks and a trusting relationship with one another are much more important. These things are reflected in our company culture:

  • Knoblauch respects. We say thank you and hello. We respect each individual.
  • Knoblauch trusts. In the company and others. In honesty and learning from mistakes.
  • Knoblauch asks. Anyone and anytime. And gives answers for free.
  • Knoblauch unites. Everyone. Even when things go wrong. As long as you own up.
  • Knoblauch connects. It’s easier to work together. Working against one another only holds us up.
  • Knoblauch can do it. Tricky tasks yield great results. And lots of joy.
  • Knoblauch does it. Getting to it instead of waiting it out. Even short distances help to keep us fit.
  • Knoblauch rocks. At parties and trade fairs, in projects and at building sites. With one another and with customers.
  • Knoblauch smiles. We’re different and we’re proud. NoKnobi.NoFun.
  • Knoblauch dresses. In a laid-back style. And knows when it counts.


Everything we do, we do it honestly and fairly. This is part of your philosophy. Our customers rely on us and we know that only in common we are successful in the long term. Making the environment of our customers more valuable and coming up with their needs is our utmost concern. As we are convinced that valuable environments

  • offer great experience
  • provide more quality of life
  • invite people to linger
  • are more sustainable
  • make people more successful


Sustainability addressed to the needs of our customers

In 2013, the Marc O’Polo Flagship Store in Berlin was the first tenant to receive the golden medal from the German Sustainable Building Council (DGNB – Deutsche Gesellschaft für Nachhaltiges Bauen). At the time, this was a pilot project and we were a significant partner for designing the plan of action. Sustainability was also an important factor in the planning and construction of the offices for followfish, a food brand, in Freidrichshafen. The entire office building is DGNB certified. Consequently, the interior should also fulfil the same criteria.

We are convinced that ecology, resources and profitability are only secondary factors when it comes to sustainability. People are the primary focus of any consideration – and people are the real key. If you ensure that employees and customers feel good, all the other issues will take care of themselves.

Our self-programmable app allows us to assess our projects according to DGNB criteria at an early stage of development. The criteria for this assessment are buildings, technology, material and socio-cultural factors. We integrate and guide our customers in the process from the very beginning. And we have noticed: approaching the topic of sustainability usually starts by addressing the needs of the people involved. That’s why Knoblauch defines sustainability as:
100 % PEOPLE. 

With provide enthusiastic support and assistance to Arthelps, an initiative of artists and other creatives that help people from socially disadvantaged backgrounds in a very special way: through art. Their various creative projects provide them with a stage that allows them to discover and give expression to their artistic potential. The resulting works can be seen in various media publications, which in turn makes the public aware of the problems of the people involved in the initiative.

Our collaboration began in 2013. Arthelps spent two weeks in a favela in Belo Horizonte in connection with the Football World Cup in Brazil and the heated debates about the social divisions it gave rise to. The initiative hosted a workshop for children and young people and created the designs for the T-shirt collection “Morro do Papagaio”, which went on sale at the start of the World Cup. The proceeds went towards a new educational establishment in the favela. We were the project’s strategic sponsoring partner.

Again this year we are partnering with Arthelps: UN/HIDE – a project in Iraq. Thousands of people are living in a refugee camp near the city of Mosul. They have all left their homes to seek protection from weapons and hatred. The longing for safety, security and a life free of worries is growing in the huge refugee camp – especially among the young people.The camp wants to create places for children and teenagers to develop their creativity without constraints. Places where they have the peace and quiet to process what they have experienced and find a new strength. Playing fields where they can discover and realise their talent. UN/HIDE is helping the people in the Iraqi tent city – and their memories, dreams and hopes – to become visible.


The German Design Council is one of the leading competence centres for design in the world. As a service provider to the industry it provides a unique forum for cross-industry knowledge transfer in the areas of brands and design. It helps companies develop their brands and designs and communicates design as a valuable benefit – both in Germany and worldwide.

We are a foundation member of the German Design Council, which was set up in 1953 following a decision by the German Bundestag. The council has been advocating good design for more than sixty years through competitions, exhibitions, conferences, seminars and publications. The group of benefactors of the German Design Council includes more than 200 design-oriented companies with a total of more than two million employees.