Yesterday the Berlin fashion show Bread & Butter opened on the area of the former airport Berlin- Tempelhof. The slogan “Big Time” is considered to be true for Marc O’Polo as well. On 680 m² the German label which was originally founded in Sweden, shows the Nordic Lifestyle on its booth. A modern “homescape” has been created with an urban interior that reminds of a Scandinavian apartment. With loving attention to the details the fair design perfectly plays with authenticity and culture. The arrangement of the cement tiles with the diagonal pattern for example is based on the Stockholm place Sergels Torg. Although the complete booth is reminiscent of the Swedish heritage, it also emphasizes the Marc O’Polo claim “the freedom to be yourself”.
Those you want to feel tingly again and want to relive the exciting student life are strongly recommended to visit the Campus booth. On 170 m², the booth is a cool coulisse for the young-at-heart who love and live the easy style of Campus fashion and philosophy.
The Bread & Butter is one of the most important fashion shows for selected brands and designers. For twelve years now, the show takes place in a six months rhythms, in January and July each year. The next summer show has already been fixed: July 2nd until 4th, 2013.